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Description of Individual Course Units
| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits |
|---|---|---|---|---|---|
| SVM001 | HEALTH AND MEDIA | 2 | 4 | 3,00 |
Level of Course Unit
Önlisans
Language of Instruction
Turkish
Objectives of the Course
To learn the theories and models that are frequently used in Health Communication practices and analysis, to gain the ability to use the methods and strategies of the campaign process in the light of ethical principles.
Name of Lecturer(s)
Instructors of the Home Patient Care Program
Learning Outcomes
| 1 | Explains the purpose, importance and scope of health communication |
| 2 | Defines the basic theories and models related to health communication and explains them with examples. |
| 3 | Explains and evaluates behaviors that comply with ethical principles in health communication. |
| 4 | Analyzes health-related media content (magazines, newspapers, television programs, etc.) and discusses it from a critical perspective. |
| 5 | Designs and presents public service announcements, posters or short media content to increase public health awareness. |
Mode of Delivery
Formal Education
Prerequisities and Co-Requisities
-
Recommended Optional Programme Components
-
Content of the Course
Purpose and importance of health communication, scope of health communication, Health Communication Theory and Models, Media history, first health news and first health programs and their comparison with today What kind of methods should be followed to take place in newspapers, magazines and television and communication, Health literacy and media reflections, how to increase the health literacy level of the public, Health Communication and Ethics, The processes of preparing, announcing and completing a health news and TV program.
Weekly Detailed Course Contents
| Week | Subjects (Theoretical) | Teaching Methods | Preparatory |
|---|---|---|---|
| 1 | Purpose and importance of health communication, scope of health communication | Q&A | Research |
| 2 | Health Communication Theories and Models | Q&A | Research |
| 3 | Media history, first health news and first health programs and comparison with today | Q&A | Research |
| 4 | What methods should be followed in order to be included in newspapers, magazines and television, and communication | Q&A | Research |
| 5 | Health literacy and its reflections in the media, how to increase the health literacy level of the public | Q&A | Research |
| 6 | Health Communication and Ethics | Q&A | Research |
| 7 | The processes of preparing, announcing and completing a health news and TV program | Q&A | Research |
| 8 | Watching and discussing related magazines, newspapers and TV programs | Q&A | Research |
| 9 | Developing and presenting related projects | Q&A | Research |
| 10 | Developing and presenting related projects | Q&A | Research |
| 11 | How to prepare advertisements to be included in the health media and bans on advertising in health | Q&A | Research |
| 12 | Preparing and presenting public service announcements about health | Q&A | Research |
| 13 | Preparing and presenting public service announcements about health | Q&A | Research |
| 14 | Watching and analyzing health-related movies | Q&A | Research |
Text Book / Material / Recommended Resources
*various theses, *Books, *Internet resources
Assessment Methods and Criteria
| Term (or Year) Learning Activities | Quantity | Weight |
|---|---|---|
| Midterm Examination | 1 | 50 |
| Quiz | 1 | 50 |
| Total | 100 | |
| End Of Term (or Year) Learning Activities | Quantity | Weight |
| Final Examination | 1 | 100 |
| Total | 100 | |
| Term (or Year) Learning Activities | 50 | |
| End Of Term (or Year) Learning Activities | 50 | |
Work Pacement(s)
-
Workload Calculation
| Activities | Number | Time (hours) | Total Work Load (hours) |
|---|---|---|---|
| Midterm Examination | 1 | 1 | 1 |
| Final Examination | 1 | 5 | 5 |
| Quiz | 1 | 1 | 1 |
| Discussion | 7 | 1 | 7 |
| Case Study | 3 | 1 | 3 |
| Brain Storming | 1 | 1 | 1 |
| Criticising Paper | 4 | 1 | 4 |
| Self Study | 15 | 2 | 30 |
| Individual Study for Mid term Examination | 1 | 1 | 1 |
| Individual Study for Final Examination | 14 | 1 | 14 |
| Reading | 7 | 1 | 7 |
| Individual Study for Quiz | 1 | 1 | 1 |
| Total Work Load (hours) | 75 | ||
Contribution of Learning Outcomes to Programme Outcomes
| PO 1 | PO 2 | PO 3 | PO 4 | PO 5 | PO 6 | PO 7 | PO 8 | PO 9 | PO 10 | PO 11 | PO 12 | PO 13 | PO 14 | |
| LO 1 | 5 | |||||||||||||
| LO 2 | 5 | |||||||||||||
| LO 3 | 5 | |||||||||||||
| LO 4 | 5 | 5 | 4 | 5 | 4 | 3 | ||||||||
| LO 5 | 5 | 5 | 5 |
* Contribution Level: 1 Very low 2 Low 3 Medium 4 High 5 Very High